This post is for guys over 40…
#ChubbyBuff.
It might be a term I coined or not, but it sums up what I observe at the gym and just out and about.
You know, it’s a guy who works out, knows what he’s doing, has a solid physique, has developed muscles, but he’s also carrying like 18+%.
Listen, I’m not throwing stones because I’m like that too 🤣.
He’s buff, but he’s all smooth looking. Looks kinda jacked in clothes, but his belly pokes out further than his chest lol.
You know what I’m talking about.
At one point I’m sure all these dudes were buff and LEAN.
And for many, over the years they slowly put on bodyfat. BUT, their dedication to training remained. OR, at least they’re picking their training back up (it’s the eating that they haven’t dialed in.)
But here’s why I bring up #ChubbyBuff.
First it’s just funny. Again, I’m not casting stones because I’m that dude right now. And now that I say it, you’re going to notice it at your gym too.
But here’s my backstory on it.
I competed in bodybuilding long ago. Like, I stopped competing before many of these Instagram physique influencers were even born (whoa).
So my view or level of being lean is a lot different since I’m looking through a different lens with a different story than most.
BUT, #ChubbyBuff still remains the same…
An older dude who has good developed muscle, but just carrying too much bodyfat to be lumped into that aesthetically pleasing category ha ha.
Look, there’s no shaming here. I’m talking to the guys around my age who are looking to break out of the #chubbybuff phase and onto something that you may have a desire for…
Looking better, feeling better, and packaging all that into a lean, healthy, and buff body.
Now for all this to happen, you’ll need a shift in your mindset.
If you just want to get a little better than you are now, then you can stop reading.
Like I said earlier, this message is geared for 40+ year old guys. Why?
Well as you know, dropping bodyfat is a lot harder as you get older. I know. I’m with you. I’ve experienced and am experiencing it.
That saying that you can’t out-train a bad diet… well you can when you’re in your 20s. And in your 30s you can kinda make it work if you’re genetically gifted, but it sets the stage for getting wrecked later.
And in your 40s, forget about it!
The amount of crazy volume you need to do would wreak havoc on your joints.
In our 40s we have to train smarter and structured (if you want to sustain fitness in your 50s, 60s, 70s, and beyond).
It has to be part of your identity to BE fit in every way. Health, wealth, and relationships, baby!
When you feel good and look good, it’s easier to “show up” and BE your best in all these aspects.
And again, I’m talking beyond sets and reps, and eating a little better here.
Those of you who can identify with #ChubbyBuff right now, I want to take you over the line with me. Mix it up, get lean, show up, live well.
If you want a transformation, a new identity that not only develops a strong, lean body, but creates an unstoppable force of productivity and impact on others, let’s be friends.
I want you in my circle.
Cool?
Join me as I start the next coaching round of my Cyclical Ketogenic Dieting program. (Starts February 14, 2022) – Program is open year round, but we occasionally have group starts. You can start any time.
Follow me on Instagram – https://instagram.com/iamrichardrigor
Jump on my newsletter – https://RigorousFit.com
👊🏼
